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In-Ice Logos
- Located in 4 positions surrounding the center ice circle, in-ice logos are one of the premier television properties in hockey
- They are fully visible throughout an entire game event, and for a significant portion of any televised game.
- These images are approved by the National Hockey League and remain in a fixed location for the duration of the hockey season to maximize continuity and association with the hockey club.
- The maximum size of the logo image is 81 square feet.
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Rinkboards
- Rinkboards are located along the ice level boards in direct line-of-sight of spectators and television cameras
- These panels are 30” high by 144” wide and a 44 game rinkboard advertisers’ panel appears in full view of the television cameras an average of 216 times per game, totaling 9:32 seconds of airtime.
- Senators rinkboards provide exposure throughout Canada and the USA through approximately 35 broadcasts back to visiting teams’ cities.
- Additional exposure is obtained on local, regional and national highlight shows 3-5 times daily all through North America – with Ottawa located in the Eastern Time Zone, our highlights are always available for 11 p.m. highlight shows.
- The Corel Centre sells rinkboard properties as pairs, single faces or a unique one-half rinkboard package which sees your panel up for one-half of the regular season schedule (designed to equally share all television exposure with the other sponsor).
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Rotational Rinkboards
- Rotating rinkboards are located in positions 4 and 11 in the Corel Centre, both locations facing the television camera
- These properties are sold in pairs (one per system, ads are scheduled so as not to appear simultaneously, thereby maximizing exposure time)
- Rotating rinkboards change with each stoppage in play and there are a total of 15 advertisers on each system
- Sponsors receive exposure to over 750,000 spectators at Senators games with an average in-arena exposure time of 12 minutes per event.
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Penalty Box Signs
- These 3’ by 7’ signs deliver television exposure in Canada and the United States via broadcasters focusing on players in the boxes over the course of the game
- 2 locations available – home and visitors box.
- The back panel is double sided delivering additional exposure in the Corel Centre arena bowl.
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Rotational Bench Signs
- 67 feet of continuous backlit signage that runs behind both players’ benches, locker room entrances and over the zamboni exit.
- This signage rotates with every stoppage in play and all locations appear simultaneously
- The bench signage should be designed with television close-ups in mind as they often appear in tv shots of the bench (small logo multiples work best here) – the balance of the locations can be designed for visibility within the arena bowl
- Bench advertising delivers exposure to major markets in both Canada and the United States via television broadcasts from the Corel Centre
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 | Timekeepers Bench
- This ad panel is positioned between the home and visitors penalty boxes.
- Ad panels deliver some television exposure when the camera focuses on the timekeepers when the referees are handing out penalties or reviewing plays.
- Sign size: 3’ by 5’ double sided
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