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Payroll service provider Automatic Data Processing Inc. also plans to introduce its own Earned Salary Access service.
Product offerings can vary widely, making it difficult to determine exactly how to regulate the product.
The typical employer-backed model allows people to access a portion of their paychecks sooner and repay the advance on subsequent pay periods. Companies that provide paid products directly to consumers are reimbursed by accessing usersâ bank accounts.
Fee structures may also vary by provider.
Many employers choose to cover costs when partnering with an EWA provider, while other employer-provider options allow employees to pay voluntary âtipsâ for salary advances. A few other employer products charge user fees.
Direct-to-consumer providers typically charge a fee and may also require users to tip for payday advances.
Credit or earned salary?
Consumer advocates say the models where consumers pay fees are the same as credit. High fees can result in the same high interest rates as payday loans, which can carry annual percentage rates as high as 450%.
âWeâre really concerned that people are dipping into the money thatâs coming in,â said Beverly Brown Ruggia, director of New Jersey Citizen Actionâs financial justice program.
One April 2021 Common Mistakes to Avoid with Eparcel Tracking from the Financial Health Network found that the typical fee charged on earned payday access products was 5% of the advance amount, which is lower than the fee charged on payday loans. Consumers were able to repay these EWA advances 97% of the time, which is well above payday loan repayment rates.
The industry has so far received support from the CFPB in its assertion that many EWA offers are uncredited.
âEWA provides significant benefits to the tens of millions of Americans who use it each year. Itâs their earned wages, not a loan,â said Brian Tate, president and CEO of the Innovative Payments Association, an industry group that includes several earned wage access companies.
Troubled waters
The CFPB, under former Obama-appointed director Richard Cordray, specifically exempted earned wage access products from a 2016 rule on payday loans.
CFPB Director Kathleen Kraninger, a Trump appointee, followed up with the advisory in November 2020. Under the CFPBâs interpretation, no-fee EWA products do not offer credit because people are accessing their money earned and repay it through future income without accumulating any debt beyond the original amount advanced.
Shortly thereafter, the CFPB issued a no-action letter to PayActiv, one of the marketâs leading companies. This ruling protected PayActivâs no-fee products from potential enforcement action under the Truth in Lending Act.
New Jersey lawmakers used the 2020 advisory opinion to try to pass legislation exempting certain employer-based earned wage access products from the stateâs 30% criminal usury cap. The legislation was withdrawn in December just before the 2021 legislative session expired and did not receive a vote.
The CFPBâs advisory opinion âhas muddied the watersâ in discussions of the legislation, Brown Ruggia said.
Industry lobbyists claimed the CFPBâs advisory opinion blessed paid industry models despite the plain language of the letter, she said.
Next moves
Lawmakers in New Jersey, New York, North Carolina, South Carolina, Georgia, Nevada and Utah have introduced legislation to regulate access to earned wages in 2021, and they should do it again in future sessions, Farahi said.
The CFPBâs influence could impact state legislative battles, said Catherine Brennan, partner at Hudson Cook LLP.
âThis letter signals where there are sticking points, where there are points that defenders need to be emphasizing,â she said of Frotmanâs letter.
Thatâs more likely to be true in states like Georgia, New Jersey, New York and North Carolina, where payday loans are already banned, Farahi said.
California could provide a viable model for some states to follow.
The state Department of Financial Protection and Innovation in January 2021 entered into memorandums of understanding with six of the largest payroll access companies, including PayActiv and Even.
The memorandum allows the stateâs financial watchdog to collect information from earned wage access companies and determine whether any industry-specific regulations need to be put in place.
Industry representatives have indicated that the California agreement is the best way forward.
âIt is extremely important that any public debate focused on the EWA be careful, thoughtful and inclusive of all stakeholders,â Tate said.



