SANTA MONICA, Calif .– (COMMERCIAL THREAD) –Progressive IMS outdoors, the nation’s largest motorcycle tour, successfully completed three events along the 2021 tour, northern California, Chicago, and Pennsylvania, with five markets ahead. Throughout the three events, tens of thousands of experienced and new riders took part in IMS’s vast assortment of experiences, including on-road and off-road demonstration programs, shopping in The Marketplace and The Range, the discovery of new brands, extended Learn To Ride experiences, listening to the music of local artists and reconnecting with other enthusiasts.
In December 2020, IMS revealed the Tour’s exciting refresh from an indoor convention setting to outdoor venues that broaden the consumer experience, allowing attendees to fully immerse themselves with all-new models and engage with products that complement the motorcycle lifestyle. “The transition to an experience-driven series of events has been very well received by the attendee and exhibitor community, a model that everyone is excited to continue,” said Tracy Harris, Senior Vice President of Progressive IMS Outdoors. “This new and improved layout reflects the powersports lifestyle by providing a fun environment for enthusiasts to reconnect after so many months apart and demonstrate product of interest, from all-wheelers on and off-road to the latest. electric bikes on the market. ”
EXTENDED DEMO OPPORTUNITIES
With each participating OEM performing an average of 20-minute demos throughout the weekend, the first three weeks of the Tour delivered over 14,000 demos. “Progressive IMS Outdoors has been a great opportunity for Kawasaki to introduce our exciting Side by Side lineup to IMS fans and the motorcycle industry,” said Chris Brull, Kawasaki Vice President of Marketing and Racing. . “The Kawasaki demo experience is both educational and exciting, especially for novice riders. In addition to our full line of motorcycles, including Ninja®, Versys®, Vulcan® and Z motorcycles, we are delighted to offer participants the chance to ride our new Teryx KRX®1000 side-by-side range on an all-round course. -Unique terrain and face any obstacle with ease. ”
“Progressive IMS Outdoors has proven to be a major success for Indian Motorcycle,” said Taylor Young, director of experiential marketing at Indian Motorcycle. “We are thrilled with the exposure to new and existing riders, as well as our family of Indian Motorcycle owners who have come to support us. We look forward to the remaining markets on the Tour.”
DELIVER NEW DRIVERS
One of the strengths of this year’s Tour is building a solid base of new riders through more learning to ride opportunities that will become the next generation of buyers. Almost half of the participants surveyed in Chicago were either potential cyclists who plan to start riding in the next 12 months or new cyclists. IMS’s transition to a series of experiential events welcomes a handful of entry points into the motorcycle world through:
Bigger opportunity for new riders who want to perfect their riding skills via Discover The Ride and the MICs Ride with us program offering hundreds of new runners
To participate in Harley-Davidson Invitation to Ride Program available to consumers in Texas, Nashville and Central Florida.
- A larger electrical footprint with Serial 1 e-bikes powered by Harley-Davidson and Yamaha Power-Assist available throughout the circuit and in select markets, Giant and Momentum e-bike courses for all riders and a course designed specifically for women produced by Liv
A more inclusive Kids Zone presented by Strider who teaches of children as young as two learn the art of cycling throughout their lives
“I loved the chance to ride a Zero motorcycle. My wife learned to ride a motorcycle at the event; she will soon be leaving the MSF, ”said one delighted IMS participant.
Another IMS participant shared, “Loved the learning to drive area. The people and the experience were amazing! I ride with my husband, but I never rode alone because I didn’t want to spend $ 300 to take a class and of course not like it or not. This quick course prompted me to sign up for a motorcycle course. Thank you very much, what a great experience! ”
Harris continued, “We have no plans to return to the indoor event series. Our mission is to support the growth of the industry, connect enthusiasts with the brands they love and provide a experience that goes far beyond just finding new models. and the summer months allow that level of engagement. With so many smiling faces in Northern California, Chicago and Pennsylvania, we couldn’t be more thrilled to share that Progressive IMS Outdoors is here to stay. ”
NEXT PROGRESSIVE IMS OUTDOOR EVENTS
Serving primary markets across the United States, each regional pocket brings unique topographies, weather conditions and local culture.
Texas Motor Circuit
James E. Ward Agricultural Center
SUN N ‘FUN Campus
Georgia International Equestrian Park
OC Exhibition and Event Center
To have fun and participate in Progressive IMS Outdoors, book your day or weekend pass here: www.motorcycleshows.com/horary.
Connect with IMS (#RidersUnite and #IMSOutdoors):
About Progressive IMS Outdoors (motos.com)
Progressive IMS Outdoors is an evolution of the almost 40-year tour of the Progressive® International Motorcycle Shows® tour that not only takes IMS from the traditional convention center setup to a new open-air experience, but will also create a festival atmosphere that promotes enthusiasts of all ages and skill levels come together to better interact with products, with each other and with the industry. While continuing its presence as the nation’s largest mainstream motorcycle tour, Progressive IMS Outdoors will support the growth of the powersports community by providing a unique experience the industry has yet to see. The tour will span eight cities in the United States. IMS Outdoors is organized by Informa Markets, a division of Informa PLC, one of the leading B2B information services groups and the world’s largest B2B event organizer. To learn more and for the latest news and information, visit www.informa.com.