Naspers invests R15m in earned wage access platform Floatpays

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Employees can use their earned salary to buy necessities such as prepaid vouchers for mobile data, airtime, electricity or medical care through the app or USSD.

Phuthi Mahanyele-Dabengwa, Naspers CEO for South Africa, comments: “We are delighted to invest and support Floatpays in its goal to help people avoid debt and provide support to South Africans in these difficult economic times. Financial inclusion is important to us because it aligns well with our goal of using technology to improve people’s daily lives and our commitment to help our country towards economic recovery.

Fabian Whate, Director of Naspers Foundry, said, “Access to on-demand earned wages is growing rapidly in the fintech industry. Although still nascent in South Africa, there is significant potential for Floatpays, which focuses on serving the underbanked. We are thrilled to partner with the Floatpays team, which has a proven track record in tech start-ups, especially in fintech.

Simon Ward, Founder and CEO of Floatpays, said, “We welcome the support and partnership with Naspers Foundry that will enable us to realize our vision of empowering South Africans to achieve financial well-being.

“Floatpays provides everyday citizens much-needed access to funds and a growing range of other financial services, fostering a more productive and healthier workforce with greater financial security.”

According to Naspers, more than a quarter of customers sampled in the Wellness Warehouse case study conducted in 2021 said they were able to avoid payday loans thanks to the Earned Wages Access platform.

The same study reported that 88% of users said they were better off financially after using the platform, it concludes.