Thursday, December 1 2022


The entire building is still under construction, but the dust has settled regarding the name and logo of the AHL team that will call a new arena in Coachella Valley their home. On Friday, November 5, The Oak View Group plans to reveal the name and logo of the new team, which will be an affiliate of the Kraken, a Seattle-based professional NHL ice hockey team.

You can watch the announcement live at 11:00 a.m. on November 5 in the player below.

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CHECK IT OUT: Drone captures construction progress of Coachella Valley Arena

The $ 300 million, 11,000-seat arena is under construction at Thousand Palms, adjacent to the Classic Club golf course, just north of the Cook St. Interstate 10 exit.

Over the weekend, a giant 440-ton crawler crane was assembled and on Monday it put in place the first steel beam.

According to U.S. Patent and Trademark Office records found by News Channel 3, several names have been submitted for trademark by the company behind the arena’s development, Oak View Group.

They are:

  • Coachella Valley Firebirds
  • Coachella Valley Dragons
  • Eagles of the Coachella Valley
  • Coachella Valley Falcons

The new team will be a subsidiary of the Kraken, a professional NHL ice hockey team based in Seattle. At the moment, there is no official confirmation on the team’s branding.

Coachella Valley Arena will be the home of an AHL hockey team.

All the applications are classified under the category “nature entertainment of hockey games”. These requests are awaiting review by the department, according to information posted online.

News Channel 3 has contacted Oak View Group regarding the trademark applications. A spokesperson declined to comment at the time.

MORE: I-Team Examines Who Is Behind The New Coachella Valley Arena

Officials opened the $ 300 million, 11,000-seat arena in June. Construction is expected to be completed by October 2022. It is built on 43 acres of unincorporated land in Thousand Palms, just north of I-10, adjacent to the Classic Club golf course.

Coachella Valley Arena will be a state-of-the-art facility that will host concerts and entertainment events, as well as the home of an AHL hockey team, the branch of the NHL’s newest team, the Seattle Kraken.

“Part of the reason is that the majority of our Seattle Kraken owners own homes in the Coachella Valley during the winter. So it’s a huge destination point both ways, and it’s easy to get to. and come our players, ”Tim Leiweke, CEO of Oak View Group, the developer of the arena told News Channel 3 earlier this year.

The arena is privately funded and the owners are optimistic about hosting various events in the Coachella Valley area. “. said Leiweke.

News Channel 3 will bring you live coverage of the announcement on and throughout the day on News Channel 3.



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