MARS PETCARE ANNOUNCES NEW LEADER FOR PET NUTRITION CANADA

Daniel Calderoni appointed general manager of the Canadian animal nutrition company

BOLTON, ON, November 22, 2022 /CNW/ – Today, Mars Petcare, a global leader in veterinary health, pet nutrition, innovation and technology, announced Daniel Calderoni as Managing Director of its Pet Nutrition business in Canada. Calderoni will help drive an exciting innovation pipeline, as well as inspire the current and future generation of Mars Pet Nutrition’s top talent by Canada. He was previously vice president of emerging markets for Mars Pet Nutrition and officially assumed the responsibility of general manager this month.

Calderoni is a valued senior executive at Mars, having worked across multiple geographies and in multiple roles during his eight years with the company. In his most recent role as Vice President of Emerging Markets for Animal Nutrition, Calderoni championed the importance of the needs of pet parents in emerging markets in support of the company’s global growth strategy. animal nutrition. He also served as General Manager of Pet Nutrition in the Southern Cone, which includes Argentina, Brazil, Chile, Uruguayand Paraguay. In this leadership role, he achieved strong results with a strategic focus on growing market share across channels and countries, prioritizing customer centricity, product innovation and acceleration of e-commerce. Prior to joining Mars, Calderoni spent 10 years at Unilever, living and working in Brazil, South Africaand China in a variety of marketing-based roles across multiple industries.

In his new role as General Manager of Pet Nutrition Canada, Daniel will leverage his broad global perspective and experience, as well as his passion for people and pets to continue to grow the business and have impact in the dynamic pet category – all in partnership. with a dedicated team of associates.

“Our Canadian business is made up of an exceptionally talented group of associates, and Daniel’s addition to the team, along with his inspiring leadership, should pave the way for even greater success in the marketplace,” said Ikdeep Singh, Global President. , Mars Pet Nutrition. “He brings with him a successful digital marketing and branding background, as well as a global perspective that is vital to our ever-changing pet parents. I am confident that his tenure at Mars, his experience across geographies and her passion for championing diversity and associate development across the organization will be key to driving our business forward.”

Calderoni’s leadership in Canada will build on the strong leadership Mars Pet Nutrition North America has shown in meeting the changing needs of pet owners through industry-leading innovation and the company’s iconic brands.

“As a devoted parent of our dachshund, Banguela, I know firsthand how amazing the pet category is and, more importantly, how much Mars Petcare truly celebrates the deep bond between people and our pets. company,” Calderoni said. “I am thrilled to work with our talented Canadian team – a group of associates who are poised to take our business from great to extraordinary – and help them reach their full potential. I am thrilled to have the opportunity to accelerating our growth aspirations by Canada and keep living our purpose: A BETTER WORLD FOR PETS.”

The Mars Pet Nutrition portfolio in Canada – including brands like PEDIGREE^®WHISKAS^® and CESAR^® – serves more than 9 million households with pets.

ABOUT MARS, INCORPORATED

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow begins with the way we do business today. This common goal unites our more than 140,000 associates. It’s central to who we are as a global family business, and it fuels how we transform, innovate and evolve to positively impact the world.

Each year, our diverse and expanding portfolio of confectionery, food and pet care products and services delight millions and support millions of pets. With nearly $45 billion in annual sales, we produce some of the world’s most beloved brands, including Ben’s Original™, CESAR^®Cocovia^®DOVE®, EXTRA^®KINDLY^®M&M’s^®SNICKERS^®PEDIGREE®, ROYAL CANIN^®and WHISKAS^®. We’re creating a better world for pets through nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing, pet wellness and comprehensive veterinary care with AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™.

We know that we can only truly succeed if our partners and the communities in which we operate thrive. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a better world tomorrow in which the planet, its people and its pets can thrive.

For more information about Mars, please visit www.mars.com. Join us on Facebook, TwitterInstagram, LinkedIn
and YouTube.

About Mars Petcare

Part of Mars, Incorporated, a family-owned company with more than a century of history, manufacturing a variety of products and providing services for the people and pets people love, Mars Petcare’s 85,000 associates in more than 50 countries are dedicated to one goal: A BETTER WORLD FOR PETS. With 85 years of experience, our portfolio of nearly 50 brands meets the health and nutrition needs of pets around the world – including PEDIGREE brands^®WHISKAS^®, ROYAL CANIN^®NUTRO™, GREENIES™, SHEBA^®CAESAR^®, IAMS™ ​​and EUKANUBA™ as well as the Waltham Petcare Science Institute which has been advancing pet nutrition and health research for over 50 years. Mars Petcare is also a leading veterinary health provider with an international network of more than 2,000 pet hospitals and diagnostic services, including BANFIELD™, BLUEPEARL™, VCA™, Linnaeus, AniCura and Antech. We are also active in innovation and technology for companion animals, with WISDOM PANEL™ genetic health screening and DNA testing for dogs and cats, WHISTLE™ GPS tracker for dogs and acceleration LEAP VENTURE STUDIO and COMPANION FUND that drive innovation and disruption in the pet care industry. As a family business and guided by our principles, we are privileged to be able to fight for what we believe in – and we choose to fight for: A BETTER WORLD FOR PETS.

SOURCEMars Petcare

For further information: Contacts: Samantha Dickson, Mars Pet Nutrition Canada, [email protected]; Gus Lopes, Weber Shandwick, 416-453-6376, [email protected]