November 18, 2022
New Apple Pacific Center opens in Vancouver
Completely redesigned store doubles in size, features lasting design improvements and celebrates creativity with special Today at Apple sessions
Today, the new Apple Pacific Center opens at the bustling intersection of West Georgia and Howe streets in the heart of Vancouver, Canada. The redesigned and improved Apple Pacific Center doubles the size of the previous store and adds additional features and elements. Customers are invited to discover, discover and purchase the latest products and services from Apple; receive best-in-class support from knowledgeable Apple specialists; and participate in free Today at Apple sessions that educate and inspire.
“We couldn’t be more excited to build on our long history in Canada and welcome customers to the beautiful Apple Pacific Center in Vancouver, a community filled with creativity and deep culture,” said Deirdre O’ Brien, Apple’s senior vice president of retail. + People. “Across from the Vancouver Art Gallery and its bustling public square, the new Apple Pacific Center was designed to be a hub for the community, a place that brings people together with expert attention and support from our fantastic crew.
The expanded two-level store provides a common space to relax and enjoy the grand plaza at the center of the city’s creative expression. The facade features 32-foot floor-to-ceiling glass panels, creating a sense of exploration that invites visitors into the store to experience the all-new line of iPhones, iPads, Macs, Apple Watches, AirPods, and more. . As customers ascend to the second floor, natural light streams through a glass skylight onto a grand 45-foot staircase – one of the tallest at any Apple Store.
The second floor includes a forum and video wall where free Today at Apple sessions teach attendees how to code, frame a shot, and edit video. Today, Apple also offers group booking for attendees who want to learn alongside family, friends, and colleagues, as well as sessions that teach the basics of using assistive technology and features like VoiceOver on iPhones and iPads.
The facade is surrounded by 10 magnolia trees sourced from the Pacific Northwest, and a living wall spanning more than 40 feet and featuring 144 locally-sourced plant species frames the exterior of the store. Designed to remain lush throughout the year, the green wall promotes bee and insect habitats and naturally absorbs heat and noise from traffic. Like all Apple facilities, the Apple Pacific Center is powered by 100% renewable energy.
Customers browsing the boards and avenues of display products this holiday season will experience the ease of shopping for Apple’s innovative products and services. Apple has something for everyone, with great trade-in values, monthly financing options, and gift recommendations from qualified team members. At the Apple Pacific Center, the team of 240 highly trained specialists – collectively speaking 36 languages - is ready to welcome customers and share new tips and tricks for getting the most out of their devices this festive season and beyond.
To celebrate the opening, Apple Pacific Center will host a series of creative Today at Apple sessions throughout the weekend, led by local artists, musicians and photographers. On opening day, Apple is partnering with the Vancouver Art Gallery to co-curate a video wall artwork by Canadian visual artist Sandeep Johal. Additional sessions include live performances by Vancouver-based musician Boslen, followed by a Q&A moderated by Apple Music radio host George Stroumboulopoulos, an iPhone photo lab with local portrait photographer Alia Youssef, as well as a a performance by Chloe Arnold – Emmy Award-winning choreographer of the new Apple Original Film Fiery. Visitors can register for sessions at apple.co/journey-into-creativity.
Apple has operated in Canada for nearly 40 years with 28 retail stores across the country. Customers are encouraged to explore an Apple Maps Guide by Vancouver-born music icon Michael Bublé, who shares his favorite spots in his hometown, plus a curated playlist from Apple Music Pacific Center and upcoming Today Sessions at Apple.
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