Costa Rica seeks to attract Canadian adventure travellers:
The Costa Rican Tourism Institute showcases the many adventure and nature activities available in Costa Rica, at the Outdoor Adventure Show (OAS), Toronto International Center, Canada. The main objective of the Institute is to promote Costa Rica as an ideal destination for all those who love adventure.
From April 29-30 and May 1, the Costa Rican Tourism Institute held a booth with information focused on Costa Rica’s adventure offerings, where visitors will receive the latest information on the 10 must-do adventure activities in the country.
This list includes canopy, mountain biking, surfing, hiking, tubing and rafting, suspension bridges, canyoning, horseback riding, snorkeling and scuba diving, and kayaking.
“Canada is the second country generating the most visits to Costa Rica, after the United States. In 2019, it contributed to the arrival of 234,621 tourists and in the first three months of this year, we reported the arrival of 61,349 Canadians by air, so it is important to promote ourselves and offer reliable information about the destination and its attractions, coinciding with the increase in the desire to travel and to have contact with the adventure and nature that Canadians love so much”, explained Ireth Rodriguez, head of promotion at the Institute. tourism in Costa Rica.
The Outdoor Adventure Show is Canada’s largest consumer trade show, bringing together buyers and sellers of outdoor adventure products and services. Exhibitors feature the latest in camping gear, paddle sports, outdoor apparel, scuba diving and top adventure travel destinations, with over 100 adventure displays to help consumers plan their next trip.
Visitors to the event are characterized by a lifestyle that involves sports and activities of all kinds, such as hiking, surfing, paddle sports and adventure travel, as well as mountain biking, rock climbing , adventure racing and scuba diving.
In a recent survey conducted by Leger Marketing, more than three-quarters (76%) of Canadians surveyed indicated that the pandemic has given them a greater appreciation for the outdoors, a response that puts our country in a privileged position.
Market analysis prepared by the Costa Rican Tourism Institute regarding potential Canadian tourists reflects their preference to “escape” the intense winter season, relax, explore natural environments and experience adventures such as hiking, mountain biking, diving, rafting, surfing, snorkeling. , canopy, horseback riding, yoga, among other activities offered by Costa Rica.
From Canada, the airlines Air Canada, Air Transat, Sunwing and WestJet serve Juan Santamaria and Liberia international airports from these cities.
